I recently had the opportunity to host an event called The
Marketing Next Expo. It was held in Daytona Beach on September 11. We had 48
energized exhibitors, 22 amazing speakers and 200 excited attendees. It was
such an honor to be part of this unnatural event. The mission was to educate
and empower and based on feedback I can say that most walked away with one if
Coming down from the expo I found myself in hibernation
mode much like a bear in winter. I barely spoke to anyone the two days
following and the weekend after was filled with feedback forms, returning
emails, calling to say thank you and so needless to say, the hibernation didn't
last long enough.
The following Monday I found myself overwhelmed with my
ever growing to-do list. Because my focus and time had been so set on the expo
in preparation for the past four months, I had rearranged my appointments,
templates and monthly duties to accommodate my new schedule of meetings,
speaking engagements and runs to the nearest office supply store.
I hadn't been sleeping right, eating right or working out
like my usual routine. All focus was on making the expo a success for all who
Keep in mind, this expo was no way a profit machine.
Being a first year and not having sponsorships in advance meant that hitting
the pavement and having the phone glued to my ear was the only way the hope of
breaking even was possible.
So why do this, you ask?
I believe so strongly in the mission and in marketing. I
felt that we have such great talent in our community that it's silly to travel
to neighboring markets to become educated and empowered. Instead of sitting
around complaining about why we didn't have a platform like this I decided to
do it myself. I had recently pulled away from my non-profit organizations so I
felt I had some extra time to donate. If I broke even, then I would be a happy
Well, what was I thinking? The expo completely consumed
me, reminding me exactly why I got out of event production. I developed issues
with my relationships, I never slept, I felt exhausted all the time and my
health began diminishing.
As I stand here today in an airport coming home from
Indiana where just a short week after the expo I was scheduled to speak about
email marketing in the 21st century, I am committing to not allowing myself to
lose focus again.
I will remember to take care of myself first. To stay
focused on eating right and sleeping my typical eight hours. When stressed I
will get into downward dog instead of complaining to a girlfriend over a bottle
of vino. I will stay focused in my meditation practices and will continue to be
the positive person I am.
Because I allowed the opposite to happen, on this trip, I
missed out on an opportunity to gain more interest in my company potentially
bringing in more business. I ended up traveling hours to sleep in a foreign bed
for an entire day. I had to cancel my presentation and explain why. Embarrassing,
disappointing and overall, my fault.
I loved everything about the expo and am so proud of the
work we all did. Our positive outlook and inspiration made the event a success but
my health took a beating.
With all events in life there are lessons to be learned. I definitely learned
Here are some great tips on ways to listen to your body!
When it's talking to you, please don't ignore it! It's the same as a girlfriend
giving you advice, your parents saying you're pushing it too hard, like your
kids pulling at your arm screaming "mommy, mommy"! Listen when your
body talks and you won't end up like me today.
I'm privileged to be "in the know" and to be a
living, growing being that makes mistakes and learns from them!